2013/11/11

Burberry:倫敦時裝週數位新走向

原刊登於大誌雜誌the Big Issue Taiwan Oct. 2013, photo © Burberry

Burberry在今年九月倫敦時裝週期間進行一系列線上活動,不僅在品牌購物網站上推出僅限期兩週的「Runway Made to Order」服務,可線上購買2014部分春夏服裝、包款、墨鏡、手機配件、六色指甲油組合,
更可客製化訂做增添個人專屬感,打破時裝週發表只限專業採購的藩籬,直接讓消費者親身參與,且與蘋果合作,以剛上市的iphone 5S的拍攝時裝週幕後花絮、美妝造型、甚至實況轉播在海德公園的「英倫玫瑰」時裝秀現場,即時與網路世界分享新訊,讓這個十九世紀起家的英國老牌緊握科技脈動。

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